Album artwork design draft 1

Draft / design of website

This is our sketched website design. We have decided to change our idea slightly, originally we were going to photograph our actress with glowing lights projected on to her but we couldn't get the right lighting to link with our video so instead to make it more appealing to the audience we used photos from the actual shoot so that the artist was instantly recognisable and could be connected with the video. We also included her new album (which is the video we shot)to be featured on the front of the website to link the two together so they are promoting the artist which will allow her to gain more of an audience.

What should be on a website?

1. HEADLINE- The main title of the website, to let the audience know what they are looking at.
2. SUBHEADLINE- To give the audience more information then just the headline.
3. PRIMARY CALLS TO ACTION-
4. SUPPORTING IMAGE-
5. BENEFITS-
6. SOCIAL PROOF-
7. NAVIGATION-
8. CONTENT OFFER-
9. SECONDARY CALLS TO ACTION-
10. FEATURES-
11. RESOURCES-
12. SUCCESFUL INDICATORS-

Feedback Part 3: Evaluation

Overall I think our audience feedback was very helpful. From our feedback we will consider changing or adding:

• Adding more wide shots
• A different element- with something that will contrast well with the blue and pink elements
• Take out the shot that shows the backdrop of the studio
• 
  

This has given us fresh feedback as because we have been editing for so long we needed new opinions from just the first impression of our video.

Feedback of rough cut part 2: Recorded

Here is a video of our live feedback of all the open and closed questions from our audience:

Feedback of Rough cut part 1:Written

These are the open and closed questions that we asked an audience for feedback so that we could make last minute changes to our video. They filled out questionnaires:




Open Questions:

1.What do you think of the colour scheme in our video? and why?

The general response to this question was that they thought the contrast between the colours matched the mood of the section of the song, They said that the colours were dreamlike and gentle which set the vibes for the sound of the song. There was a lot of positive feedback for the pink elements, they said that it was very interesting and added a delicate, feminine element which helps give a personality to the character. 

2.What mood does it portray/ make you feel?

A lot of the the feedback said that it set a dreamlike, relaxing and euphoric mood. Some mentioned that the cross-fade transmissions helped reinforce this mood. However, one piece of feedback was that the felt the actress looked awkward, which made her feel uncomfortable, however this piece of feedback was from someone out of our demographic target audience, and people of our target audience disagreed. 

3.What do you think of our set and lighting?

Most of the feedback mentioned that the lighting was good level of brightness as it was clear what the main focus was, which was her. They mentioned that the pink scene seemed like under sheets in a bed, which complemented the dreamlike mood. Some mentioned that the slow moving sheets matched the pace of the song. They mentioned that it looked professional and focused on the main character. However, one piece of feedback was that we needed something extra.

Closed Questions:

1.Do you think that the content of the video fits with the song?

All of the answers for this question was yes. 

2.Do you think that the actress fits with the look of the genre of the song?

All of the answers were yes, and one mentioned that her voice fits the song. 

3.Do you think the slow motion shots work in our video?

All of the answers were yes, and someone mentioned that it fits the mood of the song. 

4.Do you think the colour elements (pink and blue) work well together?

All of the answers were yes, and they all said that they thought the contrast worked well. 

Feedback Questions

What are open/closed questions?


Open questions are very detailed/personal responses. Each answer is individual and with a general question the answer can link to anything. For example 'what kind of theme do you think our video is?'this gives the audience a chance to express their personal opinions.


Closed questions are questions that guide the audience in to a less personal answer. For example 'did you think our video worked' this is a yes or no answer.

Feedback: Big Unknown Rough Cut

This is our rough cut that we tweaked slightly as we felt just the blue cut would not give us the feedback we needed to make progress. We showed this to an audience to see what they thought we needed to develop.

Edit evaluation

After the shoot day and we had all the footage we used adobe premier pro which is an editing software to edit our footage of our music video.

We moved all our footage from the camera using a USB stick and then created a file called footage containing all of our footage.

We then looked through all the clips we had filmed and rejected one or two that we knew we definitely didn't want to use as they either didn't look right for the style of our video or because the camera angle/movement wasn't good enough. We then named all of our footage for example 'Close up blue' this shows it was a shot from the blue set we used and what type so we knew what we had to use and made it a lot easier to edit instead of clicking on the footage to see what it was every time. The first thing we put on the timeline was the music track:

so we could sync all the footage later. The timeline was a layer to order the material and soundtrack together so when editing you could go back and change things but most importantly see what was there.

We then synced all of the footage to the music track using playback which we used on the shoot day every time we would do a take so we can sync the time on the timeline to the time on the ipad in terms of the song so that all the footage and lip syncing matched.

Once we had started the editing process we could drag the shots we wanted to use all along the time line and then at the exact moment we wanted to cut we could  use the cutting tool which on adobe premier pro was a shortcut 'c' and the snapping tool so that you could cut exactly on the beat of the song and then move the part of the clip you didn't want to the end of the timeline and cut another one to merge in with the first. We did this to all the footage with the blue set and called it our 'rough cut'.

SHOT 1

Once we were happy with the 'rough cut' considering music video conventions including  making sure we didn't jump from a wide shot to a close up quickly but worked from wide to mid to close to make sure it flowed. We then created a second layer with a better version of all the blue material from our first set. We then copy and pasted this cut on to a new one keeping all our original material incase we had to go back to it we then did the same thing we did for the pink material looking through material and naming shots. We then cut and edited these as a second layer on to our third cut.

SHOT 2

We then looked copy and pasted the new cut  and edited  the beauty shots on top of the existing blue and pink material.

We then copy and pasted our most updated version of all the material in to one last final cut where we tidied things and up and moved things around using early audience feedback to change things and make them the best product we can. We then colour graded our final cut making the colours stand out giving a more 3 Dimensional effect. Below shows all the different cuts we had as we kept on layering the footage on top of the original rough cut which acted as our base layer.

I have approached the editing process as positively as possible so that we could create the image we had in our minds of the way our music video will look. I tried to keep calm and work as well with my group as possible so that we are all contributing our strengths and not time wasting when we are editing but just doing as much as we can. I found finding some particular shots to match our smooth feel for the music video difficult as our actress had some takes where she forgot the words in the middle so we had to cut accordingly. The edit of our music video has been very different to our thriller because for our thriller we were chosing very different shots to create a story line therefore they could jump more however in our music video we wanted a smooth effect and we used many slow motion shots so we couldn't jump as much and had to cut on the beats of the song. The thriller also didn't have any dialogue in it therefore we didn't need to sync the footage as the music video is edited around the soundtrack which is completely different to the video. However for the music video it was much easier to cut because we had many of the same shots that we could cut together and work with.

What went well was the combination
of all of the elements with the slow pace made it easier to have a structure as there was no narrative therefore we were free in choosing how we wanted the shots to look together. If I was to repeat the editing process I would use more CGI effects in the later stages of the editing process to make it fit with our dreamy theme more then just the way it has been cut.

Through the editing process our idea did develop as although there was no narrative, we used our favourite slow motion shots below as a structure for all of the elements.The slow motion shot started with her eyes closed and throughout the video she turned her head more and more until the end where the shot finished merging together with her head completely turned. This made our video much more structured and less random and gave the audience something to focus on.

SHOT 3

SHOT 4

My Analysis of a website

I have chosen to research a completely different artist to my own .I have decided to choose Justin Bieber who is an American singer/songwriter. Here is a picture of his official website:

This is Justin Bieber's official website, his colour scheme/font is plain and simple showing the contrast for him as an artist. The website is simple

Why do artists/ bands use websites and how do they use them?

Why have a Website?

• Easily accessible
• promote star image
• Tool to research
• international audience
• To sell: merchandise:tickets: albums
• Promote their social media accounts
• Emerse fan base
• Create an image for themselves
• Reaching a new audience connecting through other social media platform if they didn't know about the artist.

Benefits of having a website

• gain audience
• promote star image
• Its updateable
• Promote current and old information
• massive audience base
• interacts with technology
• Its free
• Feedback

What should I Include

• Gallery's of photos and videos e.g music videos
•  comment box for fans
• Newest updates - tour dates,album release
• contact details for Agent
• Tour date section
• Section about artists
• Link to social media accounts
• Pictures of artist
• Link to purchase music