2.How effective is the combination of your main product and ancillary texts?

This is our Evaluation Task 2, focusing on our main product which was our music video and how this compared to our ancillary texts. We also discussed how all three of our products link together and promote each other specifically looking at theories: Richard dyer and Richard Neegus's star theory.

FINAL REFLECTION OF OUR CAMPAIGN 
In reflection and looking back at how all the three products link we purposefully wanted our music campaign to be individual just like our artist so we would engage a different type of audience that is separate from the ordinary.  Applying Richard Dyers star theory we intentionally made our artist extremely accessible to her audience so that they felt they could relate to her music and look up to her as a star and referring to Richard Neegus theory created a organic image for our artist as clearly music is the most important thing and that is what our target audience would be interested instead of a fake image where they feel they can not connect in any way. However there are particular moments where she appears synthetic for example when she stares directly in the camera but that is just a stereotype and we felt our artist should make direct contact with the camera to make the audience feel special and connected with her. In the music video which is our main product, the dream theme allows the audience to be transported to a world which they only share with our artist which connects them in a special way and the slow motion shots where she is not staring in to the camera capture her in her element. The album artwork is set outside in a natural environment with natural colours such as grey, white and black to suggest she is completely organic and her music is what is important and the photos aren't posed but are taken naturally like she doesn't know they have been taken. The website again uses a dream theme with a blue sparkly background with a main photo of her at an angle and placed not in the middle of the screen which suggest edginess and and indie artist. Overall i think the three products work very well together as they all show she is an organic artist true to her music with an edgy dream theme that separates her from other artist however i feel the album artwork could have been less natural and had more of a dream theme instead of plain black and white to fit the is more.