3.(PART 2) What have you learned from your audience feedback?

1.How did you gather your audience feedback? what methods did you use? present your stats and feedback from questionnaire and focus groups?

• We gathered our audience feedback through filming a focus group we had organised previously cutting the video and then uploading it to you tube. We also used questionnaires and recorded the live feedback written on a blog post.
• The full tasks and feedback throughout the term and along with the final focus group can be found on (evaluation task 3 prezi) 

• How did the demographic or physchographic profile of your audience affect the kinds of readings produced 
• DEMOGRAPHIC- Gender, Age, Race,Job (JICNAR SCALE)
• PHYSCOGRAPHIC - Beliefs,faith and views (Vals and Teenage vals)
• We chose our demographic audience to be both male and female though they were of the same age as we wanted a wider audience. However the  Physcogrpahic audience were able to relate closely to the music video as they were all of the same social clique therefore enjoying and appreciating the video.
• The effect this had on our feedback meant that our audience reacted much more positively then having a  completely different target audience such as a group of 40 year old males.
• What were the disadvantages /advantages to using these sources?/how reliable was the information in the key points used
• ADVANTAGES:
• We had a wide audience 
• It was a combination of both genders
• It was our specific target audience
• DISADVANTAGES 
• We knew some of our target audience therefore they could of been biased
• Most of the audience were also making music videos therefore it is possible they were slightly prejudice to giving good feedback and it would of been better if we had an audience we didn't know.

What strengths did the feedback indicate in your music video?

• Although there was no narrative the artistic devices made the video flow well and was very interesting
• the three different artistic elements helped keep the audience engaged 
• We specifically chose the colours white blue and pink to give a euphoric/dream theme.An example of some feedback 'the colours in the music video portray the dream theme in a clear and artistic way'. 
• Another example of feedback we received which was positive was 'The shots in the music video make the artist appear interesting and attractive' this was very positive feedback as our artist is of the indie genre we wanted the audience to feel like they could look up to her.

What weaknesses did the feedback indicate in your music video? 

• Because it was all artistic and there was absolutely no narrative some of the audience felt times were slightly repetitive ' although the video flows well i find that the video can be slightly repetitive'. The point of our video was to be just artistic so the audience could focus on our artist and to a storyline however perhaps a fourth element would of engaged them more.

Another piece of feedback that we received was 'one of the shots you could see the back of the studio and that ruins the dream theme'. In development of this we removed the shot and replaced it to improve our product.

Explain the encoding/decoding model in relation to your audience feedback.

• Our target audience decoded our product and some decoded it an unexpected way from our text for example the album artwork was meant to show a natural organic environment which reflects on our artist however the target audience felt it reflected an urban environment which was trendy and cool. There way of consuming the text is responsible to a different upbringing or way of thinking.

Apply the use an gratification theory to your responses? And how did our video illustarte this model in action ?

• This is the model for use and gratification theory.
• The way in which it applies to our target audience is that our audience were actively engaged. 'DIVERSION' helped our audience escape from even day problems and allowed themselves to be transported to another world which they connect with our artist which allows them to look up and respect her which we also used in our video.

Conclusion 

It has been important for us to gain research into audiences of our product and also get feedback to create our artist  as without the audience there would be no product. The online media is transforming the way audiences engage with media texts to a deeper level which means the audience is crucial to create a product as there involvement is what makes the product successful.