What and how have you used the right technical and symbollic conventions?
I have used both simple technical and symbolic conventions because i want to show my audience that it is about the music and the artist for who she is rather then constructing a a fake idea where the audience cant connect fully to the artist. For technical conventions i have used no camera angle on the photo, it is completely 2D because i felt if i had added angles then it would isolate my audience e.g using a low angle making the audience feel smaller. For my main image i used a photo of my artist (mid shot)because i want my audience not to be looking straight at her i don't want to break the fourth wall because i want it to be completely organic and the concentration to be in her eyes to show the genuinity. For symbolic the key image that is black and white gives the effect of an old era aswell as showing the simplicity of the artist there are very little colours mostly black and white as i don't want to distract the website from what the artist is all about.
How have you applied Dyers star theory?
I have applied Dyers star theory by presenting my artist as organic, the photo is in black and white so it is simplistic and believable, the concentration is on her eyes to show the meaning of her music, her name is in bold to reinforce the star image that it is all about her, there is nothing that is not to do with her, the only photos are of her, by doing this it reinforces the idea that as soon as the audience see the website they are hit by the powerful image of the artist and absorb information about only her and there is nothing that appears synthetic as i want the audience to feel like they can really connect with the artist so that is a personal attraction and not just a figure they appreciate.
How/ why would this attract your target audience?
I think this would would attract my target audience of people from 17-24 both genders because it will show them that the artist is completely real and they can make a real connection with her through her music which is the main focus unlike some websites that concentrate on the detail of colour and font and layout that distract the meaning from what the artist is representing and each audience member can interpret that for themselves. The thing that makes my website different is what you can see the artist is showing through her smiling face and eyes and there is a sense of mystery that is overlayed by the simplistic website that will intrigue an audience for the right reasons.
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