Music Video IDEA 3

My third idea for a music video campaign is the song Brown Sugar by The Rolling stones. The video has a brief story line which is men and women dressed in old costume sitting around a table eating dinner in black and white using a Wes Anderson styled shot. One of the men sitting at the table then waves to a waiter as if to say ‘bring it in’ which then shows a close up of the man bringing in a pot of what is Brown Sugar as it is poured in everyones drink at the table and everyone takes a sip suddenly the shot cuts to coloured screen and 80s rock and roll costumes still in the style of Wes Anderson as everyone begins to dance and go crazy from the reaction of the Brown Sugar, aware that the original song is referencing heroin use this however is not an attempt to glamourise drug use but instead highlight the dangers and effects of increased sugar intake in the modern day diet. For example its addictive nature, bad health implications and short term boosts of energy. 

The artist is a rock and roll band hence the 80s themed costume and song choice. There image is bold and fun with lots of colour that attract all types of audience for example teenagers, middle aged and elderly people. They are bold and there songs contain current themes including the importance of health in Brown Sugar.The other artists they are similar too are The arctic monkeys who's songs have the same rock and roll atmosphere and who's songs are bold and different in there own ways. 

The performance aspect of this music idea is key for example the characters switch from serious, old fashioned and blank sitting at the table to wild and fun. The costume is very important as there would be old fashioned dresses, corsets, suits, tail coats etc that then turn in to 8os punk rock clothes: leather jackets, dresses, fishnets, boots, ripped shirts. The set is also extremely important as it would start as an old fashioned dining room with a long wooden table, chairs painting hung in the background that then changes to a party scene. 

The video fits in with the specific track because the song is all about consuming something that makes your body have a reaction and changes the way you feel, so the idea of brown sugar makes you go crazy and because the song is upbeat and has a heavy rock and roll theme which fits the party theme.

The video fits in with the brand image of the artist because the band are strong and bold, they do things no one else does and raise important issues like health in there music in a fun and entertaining way which makes them stand out and attract audiences and let them interpret the themes and questions raised.