The costume would be simple white and a flowing material that exaggerates the effect off the water and the close ups could show no costume at all but just bare skin e.g. face and arms. There is a performance element in some way as although the artist is floating through the water like they have no control over there body the performance is in there face showing the pain that supports the sadness from the song. Even though there is no particular story line i want the audience to be able to recognise the themes that constantly occur shown through imagery for example the red colour run in the photo below could show bleeding. The white costume could show purity depending on how the audience decide to interpret it. The artist in this video is a female and is similar too florence and the machine who also writes music that has a deeper meaning leaving the audience to work that out for themselves depending on there own personal opinion. The artist has an edgy image, she is interesting to look at and although shows a lot on the outside you can see she hides a lot on the inside which is the base of this video.
The video fits in with the track because as mentioned it is a slow song so the idea of drowning works because the beat has a fading tone that makes you feel and think of water. The video fits in with the brand image of the artist because the artist would usually write music with the same sort of theme so this could signify a story line to make all the artists music link.
here is a video that shows clearly the base of my idea
https://www.youtube.com/watch?v=ToKa4dTAqE4
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