Audience profiling

QUESTIONS 

• The JICNARS scale - what it is and where does your audience fit into it and why?
• What are VALS (psychographic profiling)? Which group does your target audience all into and why?
• Why would your target audience like your new artist?
• How are you going to appeal to your target audience?

The JICNARS Scale 

The JICNARS scale is a target marketing guide to profile there audience demographically in to different categories based on class, occupation and status. The JICNARS scale is a way of working out what kind of person you are and what kind of thing you will be interested in used by the media.

Here is the JICNARS scale:
A - higher management
B - middle management
C1 - supervisory
C2 - skilled manual
D - semi/unskilled manual
E - subsistence income/unemployed

Looking at the JICNARS scale i think my target audience would be between the ages of 16-30 because we want young audience appreciation but also for young adults to appreciate it as we feel with our artist there are many aspects that appeal to everyone. Using the JICNARS scale our audience would fall in to 'E', 'D', and 'C2', as for the younger audience they would not be earning there won money but taking it off there parents through allowance or possibly have a weekend job in a shop. For the older audience (C2) at the age of 30 they would have a more high skilled job so they would be earning there own money and not living off there parents.

Above is a diagram of the groups that VALS contain 

VALS - Psychographic Profiling

VALS are the values, attitudes and lifestyles of the person who is consuming the media. It is what they do in there daily lives, what they believe and how they act and react. The media thinks about the background of the consumers so they know how to target them so they can sell there product as the people wh are consuming this type of media can relate to how they are selling there product e.g. a particular style of clothing.For my target audience both young and slightly older there VALS would be belivievers,thinkers ,strivers,strugglers and experiencers. Our artist music promotes problems and how she feels lost to sometimes so that can attract the people who have experienced and achieved a lot but somehow always had a struggle along the way, believers and thinkers take in a lot of information but somehow understand and relate to the arts personally.

Our target audience will like our new artist because there is a lot to her she doesn't just have one set of VALS, the audience can relate in different ways and the songs she does have a deeper meaning/message but also pleasing to watch i.e. the visuals and effects, she is extremely different and edgy making the audience almost obsess over her and think of ways they can be like her to the point where they keep wanting to know the latest trends as if she is the only person who understands them. 

We will appeal to the audience in a way that is easiest to connect with ages 16-30 using modern technology e.g. , using social media on fcebook,twitter ,setting up an instagram page, linking to clothes webistes and posting her on bill boards.We want to get the word around as much as possible so she is everywhere and you can't ignore her.